Perancangan Kampanye Pencegahan Nursing Bottle Caries Pada Balita

Abstract

Abstrak Tingginya angka penderita gigi karies di Indonesia terutama pada anak-anak sudah sampai tingkat menghawatirkan, dan juga khususnya di kota Bandung, sebanyak 26.245 anak usia sekolah dasar menderita karies gigi. salah satu faktor penyebab tingginya angka tersebut dikarenakan kurangnya perhatian dari orang tua mengenai karies gigi, sehingga tidak bahaya dari karies gigi dan bagaimana cara pencegahannya. Sudah banyak usaha yang dilakukan oleh pemerihtah untuk mengurangi angka karies gigi tersebut, namun hasilnya masih banyak orang tua yang belum menyadari pentingnya mencegah karies gigi tersebut. Melihat permasalahan ini penulis berencana menyusun percangan “ Kampanye Sosial Pencegahan Nursing Bottle Carries pada Balitaâ€. Penulis mulai mengumpulkan data melalui metode observasi, wawancara, dan studi literatur. Untuk menemukan pesan kampanye, penulis juga melakukan analisis matriks kampanye sejenis. Dan hasilnya, penulis menemukan pesan kampanye yaitu “Awali senyum sehat anak diawali dengan air putih†dengan strategi kreatif membuat sebuh TVC yang berjudul Care Of Me. Penulis juga melakukan analisis FACET untuk menentukan media yang tepat. Kampanye yang bertujuan mengedukasi ibu ini, diharapkan dapat menjadi solusi pencegahan karies anak. Keyword : Kampanye sosial, gigi karies, gigi anak, edukasi ISSN : 2355-9349 e-Proceeding of Art & Design : Vol.5, No.2 Agustus 2018 | Page 687 2 Abstract The high number of dental caries in Indonesia, especially in children has reached the level of worry, and especially in Bandung, as many as 26,245 primary school-aged children suffering from dental caries. one of the factors causing high numbers is due to the lack of attention from parents about dental caries, so it is not a danger of dental caries and how to prevent it. There have been many attempts by the government to reduce the number of dental caries, but the result is still many parents who have not realized the importance of preventing dental caries. Seeing this problem the author plans to arrange a "Social Campaign Prevention Nursing Bottle Carries in Toddler". The author began collecting data through observation methods, interviews, and literature studies. To find campaign messages, I also do a similar campaign matrix analysis. And the result, the authors found a campaign message that is "Start a healthy smile child begins with water" with a creative strategy to make a TVC titled Care Of Me. The author also conducts FACET analysis to determine the right media. The campaign, which aims to educate this mother, is expected to be a caries prevention solution for children. Keyword: Social campaign, dental caries, child teeth, education