Perancangan Promosi Clothing Brand Cotton Button

Abstract

Abstrak
Cotton Button, sebuah brand pakaian anak di Tangerang Selatan telah berdiri
sejak tahun 2014, yang terlahir dari ide seorang Ibu dua anak yang memiliki
pengalaman terhadap pemilihan kain pada pakaian anak. Cotton Button
fokus pada kenyamanan anak dan kealamian yang ditawarkan dari kain
katun organik. Kain katun organik merupakan kain yang berasal dari biji
kapas alami yang tidak mengalami modifikasi, juga ditanam tanpa
menggunakan pestisida baik pada tanaman maupun pada ladang tanamnya.
Clothing Brand Cotton Button telah melakukan promosi, namun berdasarkan
data yang didapat, promosi yang dilakukan belum dapat meningkatkan
kesadaran audiens terhadap produk-produk Cotton Button. Hal tersebut
menyebabkan penurunan penjualan di kota Bandung. Berkaitan dengan
fenomena tersebut, maka dilakukan perancangan promosi clothing brand
Cotton Button.
Kata Kunci: Perancangan, Promosi, Brand, Awareness

 

Abstract
Cotton Button, is a children's clothing brand in South Tangerang has been
established since 2014, which was born from the idea of a mother of two children
who have experience in choosing fabrics on children's clothing. Cotton Button
focuses on children's comfort and naturalness offered from organic cotton fabrics.
Organic cotton fabric is a cloth derived from natural cotton seeds that are not
modified, also planted without using pesticides both in plants and in their planting
fields. Cotton Button's has been promoting, but based on the data obtained, the
promotions carried out have not been able to increase audience awareness of 

Cotton Button products. This caused a decline in sales in the city of Bandung. In
connection with this phenomenon, the design of the Cotton Button clothing brand
was designed.
Keyword: Design, Promotion, Brand, Awareness