Perancangan Promosi Destinasi Family Getaway Scientia Square Park Di Serpong

Abstract

Abstrak
Scientia Square Park merupakan taman urban yang didirikan sejak tahun 2013 oleh PT.
Summarecon Agung dengan berbagai ragam fasilitas outdoor menarik. Pada awalnya
Scientia Square Park hanya menyediakan fasilitas edukasi dengan konsep back to farm,
namun sekarang sudah beragam sarana yang dapat masyarakat nikmati seperti hewanhewan,
outbond,
dan
olahraga.
di
Gading
Serpong.
Scientia
Square
Park
memiliki
potensi

tempat
wisata
besar
di
kota
Tangerang,
namun,
tempat
wisata
ini
kurang
memenuhi
target

yang

diharapkan. Promosi yang telah dilakukan oleh Scientia Square Park kurang
menjangkau target audiens serta minimnya informasi mengakibatkan penurunan jumlah
pengunjung. sehingga dibuat perancangan untuk mempromosikan destinasi Scientia Square
Park sehingga meningkatkan awareness dan peningkatan jumlah pengunjung Scientia
Square Park.

Kata Kunci: Promosi, Perancangan, Destinasi

 

Abstract

Scientia Square Park is a family urban park that has been established since 2013 by PT.
Summarecon Agung with many interesting outdoor facilities. At first, Scientia Square Park was
known as an education facility with a “back-to-farm†concept. But recently, there are many
facilities that people can enjoy such as animals, outbound, and workout. Scientia Square Park
has a potential to become the huge tourist spot in Tangerang, . However, this tourist spot did
not meet the expected targets. The promotion carried out by Scientia Square Park did not reach
the target audience and the lack of information resulted in a decrease in the number of visitors.
so that it was designed to promote Scientia Square Park destinations so as to increase awareness
and increase the number of Scientia Square Park visitors

Keyword: Promotion, Design, Destination