Perancangan Ulang Identitas Visual Dan Promosi Tur Sejarah Kota Cimahi Untuk Meningkatkan Pariwisata Di Kota Cimahi

Abstract

Abstract Cimahi is well-known for its military education centre, at least there are 13 largest military education centre in
Indonesian archipelago. This city also has many historic old buildings that were built around the year 1886 by the Dutch that
still standing till this day and still being used. Cimahi Heritage tour with SAKOCI bus which was held by Cimahi City
Government, Cimahi Culture and Tourism Office and the Indonesian national military have a purpose to facilitate tourists
who want to visit historic building and study its history. But nowadays, many tourists don't know about this historical tour
program. Lack of promotional media and visual identity is the cause of this problem. Therefore, this problem is the basis of
this redesign. Research conducted in the Cimahi uses several methods of data collection, namely the method of observation,
questionnaires, literature studies, and interviewing resource persons in related fields. Then the data is analyzed using matrix
analysis methods. The results of data collection and analysis will be designed into a visual identity and promotional media
suitable for the Cimahi City Heritage Tour with SAKOCI Bus which can increase the interest of tourists to visit this program.
Keywords Visual Identity, Media Promotion, Cimahi Military Heritage Tour